Since 2020, I have been working at Electronic Arts (EA), leading UX research on e-commerce experiences. One of the products I work on is the EA app, a desktop platform (available for Windows and Mac) that players can use to buy games, discover content, or connect with their friends.
A key focus of my research work is understanding user attitudes and motivations through generative research. With this type of research studies, I help product teams identify problems to solve or unmet user needs. I also regularly conduct evaluative research, running usability tests to make sure that design solutions meet players’ expectations.
Some of the research questions we might look at in different phases of the product lifecycle include: “What motivates users to buy a new game?” and “How do they expect to complete the purchasing process?”
Another important part of my job is growing the team’s UXR practice. I regularly spend time on initiatives that can help scale research efforts across the product and design team, such as building a central repository of insights or creating guides and templates for common UXR methods.
I can’t cover any specific studies here, but if you want to learn more about my research work at EA, feel free to get in touch.
