Leading UX research for a desktop application at EA

Since 2020, I have been working at Electronic Arts (EA), leading UX research for the EA app on Windows. The EA app is a desktop application that players can use to buy games, discover content, or connect with their friends on PC.

A key focus of my UXR is understanding user attitudes and motivations through generative research. With this type of research studies, I help the product team identify problems to solve and unmet user needs.

I also regularly conduct evaluative research, running usability tests to make sure that design solutions meet players’ expectations. For example, some of the research questions we might look at in different phases of the product lifecycle include: “What motivates users to buy a new game?” and “How do they expect to complete the purchasing process?”

The EA app on Windows

Another important part of my job is growing the team’s UXR practice. I regularly spend time on initiatives that can help scale research efforts across the product and design team, such as building a central repository of insights or creating guides and templates for common UXR methods.

I can’t cover any specific studies here, but if you want to learn more about my work, feel free to get in touch